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Juliana Henao Uribe

Business Strategist
for the Architecture, Construction and Engineering (AEC) sector

Combining technical knowledge with strategy to build AEC businesses that run smarter, communicate more clearly and attract more clients.

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What's Troubling You?

Struggling to communicate value beyond technical features
Clients who don’t fully engage or see the value of your work
Your business isn’t online - no website, no social media visibility.
Offering “everything to everyone” 
Spending months in conversations that never turn into clients
Struggling to gain buy-in for your ideas or initiatives
Feeling unsure about pricing, positioning, or long-term direction
Teams or clients stuck in “the old way” of doing things
Purpose

My goal is to help you build an AEC business that works for you 

Many AEC professionals reach a point where business growth feels uncertain, sometimes busy, sometimes quiet, often hard to control.

The good news? With clarity and structure, your business can feel more intentional and easier to manage, helping you position your expertise, focus your offer, and convert more conversations into clients.

Services

Tailored Consulting for every need of your AEC business based on four core pillars: 

01

Business Strategy

Define a clear direction for your business where you align your services, positioning, and goals to create structure, focus, and sustainable growth.

02

Sales Strategy

Turn your technical expertise into clear messaging, stronger online visibility, and client-centred sales conversations.

03

Customer Success

Build stronger relationships and long-term trust by creating seamless experiences that keep your clients engaged, loyal, and referring.

04

Change Management

Lead change with purpose whether implementing new tools, scaling your business, or guiding clients through transformation, make change feel natural and sustainable

About

All about
Juliana

With a background in Architecture, BIM methodologies, consulting roles, and a recently completed MSc in Project Management, I bring a blend of technical and strategic experience to the AEC industry.

My time at Graphisoft, a global leader in AEC software, together with international work across the UK, Hungary, and Colombia, has helped me understand how people, processes, and technology come together to create meaningful results.

I focus on translating technical expertise into clear communication, practical change management, and value-driven growth, helping AEC professionals and service providers clarify their value, strengthen their visibility, and build structured, human-focused businesses.

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Journey

How it is to work with me 

Book a free call

Let’s talk about your business goals and challenges. My aim is to help you gain clarity, whether or not we decide to work together.

Get a tailored plan

I’ll build a tailored consulting plan that breaks down the key steps to move your business forward, along with a clear roadmap for how we’ll execute them.

1-1 Consulting 

Through targeted 1-1 sessions, we’ll implement your consulting plan, focusing on the areas that drive the greatest impact for your business.

Contact 

Ready to get started?

I’d love to learn more about your work and see how I can support you. Let’s chat!

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