Who I Work With
I work with technical experts and innovators structuring and growing expertise-driven businesses.
AI Experts
Consultants and specialists applying AI to real-world challenges across industries.
AEC Innovators
Architecture, engineering, and construction professionals introducing new technologies, methods, or services.
Technology Creators
Teams and founders developing specialised tools, software, or technical solutions.
What's Challenging Your Business?
Common challenges when structuring and growing an expertise-driven business.
Weak Positioning
Hard-to-sell expertise
Fragmented Services
Inconsistent Revenue
Limited Scalability
Complex Messaging
Unclear offers
Founder Dependence
Undefined ICP
How I Help
I support the structuring, positioning, and growth of expertise-driven businesses across four core areas.
Business Strategy
Clarify growth ambition, priorities, operating model, and decision logic to create a coherent business direction.
Visibility & Market Presence
Align website, messaging, positioning, inbound channels, and authority-building to establish a credible market presence.
Services & Revenue Model
Define services, packaging, pricing, differentiation, and scalability to create a viable and structured offer.
Customer Journey
Align sales, onboarding, delivery, and retention to create a consistent and high-quality experience.
How We Work Together
A structured, one-to-one consulting process to assess your business, define priorities, and support implementation across strategy, offers, visibility, and delivery.
Stage 1
Discovery Call
An initial discussion to understand your goals, context, and key challenges.
Stage 2
Business Analysis & Recommendations
A structured assessment of your business, followed by clear, prioritised strategic recommendations.
Stage 3
Roadmap Design
Strategy translated into a practical roadmap defining priorities, sequencing, and required changes.
Stage 4
Implementation Support
Hands-on workshops to evolve and structure your business, refining offers, visibility, and delivery.
Stage 5
Continuous Optimisation
Ongoing refinement of strategy and operations through periodic strategy meetings.
What This Enables
A more structured, positioned, and aligned business model.
Defined positioning and direction
Structured and differentiated offers
Coherent revenue model
Consistent visibility and messaging
Prioritised roadmap and focus
Stronger market credibility
Structured delivery and customer journey
Foundations for sustainable growth
What Clients Say
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Stjepan Mikulic
CEO at AI in AEC
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Nadia
CEO at AI Insiders
About
I began my career in architecture, working across design and BIM environments where I developed a deep understanding of how technical expertise is applied in practice. Over time, I became increasingly interested not only in how buildings are designed, but in how professional expertise itself is structured, positioned, and communicated.
Through BIM leadership roles, consulting work, and my time at Graphisoft, a global leader in AEC software, I gained international experience across the UK, Hungary, and Colombia. This exposed me to how technical professionals and firms operate, grow, and position their services in evolving markets.
I saw firsthand how highly skilled professionals often struggled to translate deep expertise into clear, sustainable business structures. This gradually shifted my focus from designing buildings and implementing technical solutions to helping design the businesses behind them.
Mission
I am on a mission to support AEC and knowledge-driven businesses in structuring their strategy, offers, and market presence by transforming fragmented services into clear, visible, and sustainable models.
Let's Work Together
If you’re exploring how to restructure or evolve your business, you’re welcome to get in touch to arrange an initial conversation.