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What's Troubling You?
Purpose
My goal is to help you build an AEC business that works for you
Many AEC professionals reach a point where business growth feels uncertain, sometimes busy, sometimes quiet, often hard to control.
The good news? With clarity and structure, your business can feel more intentional and easier to manage, helping you position your expertise, focus your offer, and convert more conversations into clients.
Services
Tailored Consulting for every need of your AEC business based on four core pillars:
01
Business Strategy
Define a clear direction for your business where you align your services, positioning, and goals to create structure, focus, and sustainable growth.
02
Sales Strategy
Turn your technical expertise into clear messaging, stronger online visibility, and client-centred sales conversations.
03
Customer Success
Build stronger relationships and long-term trust by creating seamless experiences that keep your clients engaged, loyal, and referring.
04
Change Management
Lead change with purpose whether implementing new tools, scaling your business, or guiding clients through transformation, make change feel natural and sustainable
About
All about
Juliana
With a background in Architecture, BIM methodologies, consulting roles, and a recently completed MSc in Project Management, I bring a blend of technical and strategic experience to the AEC industry.
My time at Graphisoft, a global leader in AEC software, together with international work across the UK, Hungary, and Colombia, has helped me understand how people, processes, and technology come together to create meaningful results.
I focus on translating technical expertise into clear communication, practical change management, and value-driven growth, helping AEC professionals and service providers clarify their value, strengthen their visibility, and build structured, human-focused businesses.

Journey
How it is to work with me
Book a free call
Let’s talk about your business goals and challenges. My aim is to help you gain clarity, whether or not we decide to work together.
Get a tailored plan
I’ll build a tailored consulting plan that breaks down the key steps to move your business forward, along with a clear roadmap for how we’ll execute them.
1-1 Consulting
Through targeted 1-1 sessions, we’ll implement your consulting plan, focusing on the areas that drive the greatest impact for your business.
Contact
Ready to get started?
I’d love to learn more about your work and see how I can support you. Let’s chat!
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